You can cold call but it might be better to target by region, state and send a catalogue /sample. Package arrive Tuesday, you call by Wednesday.
"Hi, I'm such and such, did you get such and such such? We're blanketing your region with soap, jellybeans, card stock and thought you might be interested in your store, website, catalogue being incorporated or forwarded to our customer list. We thought it would be a great synergistic relationship."
Included should be a basic agreement of consignment, that is email typed in Word for changes. You then send either fax, mail your signed end with their info and agreement to get faxed back at which time you send first inventory shipment. .
Retail mark up is generally 50%. Soap is $5. You would get $2.50 per bar sold.
Retail mark up is generally 50%. Soap is $5. You would get $2.50 per bar sold.
The agreement is on a 30-90 day turnover. You send them 20 bars every 30 days for 90 days. At the conclusion of the 90 days they're able to say of 60 received, 40 sold. The check is $100 and you will then send another 40 bars to fulfill the next 90 cycle.
Your reciprocate by sending your mailing list, posting on Facebook etc that your soap is at their store, this is their website and other items they might be interested In. If your list is significant you might discuss being an affiliate program or if they're spread on Amazon, you link your affiliate ID to their items and push to your network.
You could then daisy chain your retailers by differentiated services, create a massive sectioned catalogue of the stores digitally, ask them to highlight items they might want to push. At a certain point you could decide if its better to renegotiate quantity you provide of soap or using http://bit.ly track your referral numbers to them and be able to say quarterly I refer an average of 10,000 customers to you, increase my soap margin to $3 back to me per bar because that might be the easiest way to suggest traffic to profit without a SKU breakdown. At 20,000 average hits maybe $3.50 a bar every 90 days.
On your end you have to know have a suggested retail price before you pick up the phone. Maybe $4.
Now your job is to cut $4 in half to $2 and get your bar of soap so low that you can start your suggestion at $5 a bar, let them get you down to $4 and you make the soap for .25 cents, an 87.5% margin return, $1.75 on every bar.
Your renegotiation is always against the margin and inventory and payment cycle. But to small shops you want to add tangible marketing, assistance that you help them make more than your soap sales.
Eeeasy peasssy.
Eeeasy peasssy.
Smile, Kyle
KylePhoenixShow@Gmail.com
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