As with most Harpo deals, the non-Harpo partner puts up the bulk of cash and resources and Harpo puts up Oprah-ness for lack of a better framework word and manages the enterprise. Discovery went as high as $330 and probably higher, close to half a billion but it became profitable at around $300 mil in debt due to finally creating tentpole shows with Tyler Perry content. This gave them breathing space to find and develop shows and then allow for cable rates to be negotiated ---- which means of the 80 - 90 million homes that receive Discovery's channels that fee is split between each as operating capital as advertisers pay for commercial space. Approximately 10 to 15 cents per month times 80-90 million subscribers goes to OWN and the numbers increase as there are access deals with Canada, UK,Australia, India, South America.
That expansiveness is part of what made the deal so attractive to Harpo, a sandbox of it's own to create in, 7 years on the initial agreement, Harpo could walk away at anytime til 2016, have since renewed, a stable of shows created for sale to Discovery and another revenue cycle for Harpo properties like TOWS,Dr. Phil, Dr. Oz, Nate Berkus, Rachel Ray after their initial run on other networks, so Harpo gets paid again and again for it's old and new content.
The challenge is the time it takes to grow a network, keeping Harpo as a profitable company to support itself and extend but not overtax the Oprah brand. Harpo got leaner by closing/selling 4 square block campus in Chicago for Discovery messed space in Hollywood, lessening employees, closing film division and re-using content library to create Where Are They Now?, a new show of ok and now updated material on nearly everyone so it's almost naturally able to stay relevant.
The challenge is the time it takes to grow a network, keeping Harpo as a profitable company to support itself and extend but not overtax the Oprah brand. Harpo got leaner by closing/selling 4 square block campus in Chicago for Discovery messed space in Hollywood, lessening employees, closing film division and re-using content library to create Where Are They Now?, a new show of ok and now updated material on nearly everyone so it's almost naturally able to stay relevant.
Harpo essentially got a 7 year sponsor while it trimmed itself down to a content distribution and brand extender company.
The synergistic offering is then Oprah magazine, radio, film work is part of the loan debt Discovery is paying in that Discovery is buying content, ad space, paying employees, providing space and Harpo then recycles that debt-money into productions that it leases to Discovery to put of channel that increases viewership that allows Discovery to get larger subscriber fees, ad rates and take out loans to pay Harpo...and the cycle continues.
The challenge until became profitable in 2013 was to streamline this whole systems.
Note: While Jeffrey Jacobs initially owned a 10% stake of Harpo in the beginning the business add ons since then (magazine, radio, new shows, part of Discovery deal that isn't Harpo content pre-2000) and the fact that Harpo and Discovery had to give Tyler Perry a stake percentage to get so much of his content onto the platform, have lessened his stake in overall take ins because the pie size increased with more diversified extensions. It's probably down to 4-6% of Harpo proper now.
So in a roundabout way, Oprah spent very little as half her staff and management expenses were covered by Discovery having the mass to get a $550 million dollar loan to fund the project and she could bill back all of the work Harpo does for a 50% recoup while making the company leaner and parlaying the relationship for deal with Weight Watchers, Flatiron book publishing, forming a separate production company with David Oyewelo and Ava Duvernay, Clipboard a tablet content platform company and the rights to piggyback into other continents on Discovery's 8 channels and multiplicity of sub relationships with cable networks thereby extending the brand that tunes in folks to TV shows, channel, magazine etc...another systems loop.
A great book on the business of Oprah, on Harpo itself is George Mair's Oprah biography. Older but sensational in a breakdown and analysis of the business itself of television.
The challenge until became profitable in 2013 was to streamline this whole systems.
Note: While Jeffrey Jacobs initially owned a 10% stake of Harpo in the beginning the business add ons since then (magazine, radio, new shows, part of Discovery deal that isn't Harpo content pre-2000) and the fact that Harpo and Discovery had to give Tyler Perry a stake percentage to get so much of his content onto the platform, have lessened his stake in overall take ins because the pie size increased with more diversified extensions. It's probably down to 4-6% of Harpo proper now.So in a roundabout way, Oprah spent very little as half her staff and management expenses were covered by Discovery having the mass to get a $550 million dollar loan to fund the project and she could bill back all of the work Harpo does for a 50% recoup while making the company leaner and parlaying the relationship for deal with Weight Watchers, Flatiron book publishing, forming a separate production company with David Oyewelo and Ava Duvernay, Clipboard a tablet content platform company and the rights to piggyback into other continents on Discovery's 8 channels and multiplicity of sub relationships with cable networks thereby extending the brand that tunes in folks to TV shows, channel, magazine etc...another systems loop.
A great book on the business of Oprah, on Harpo itself is George Mair's Oprah biography. Older but sensational in a breakdown and analysis of the business itself of television.
Follow Me on
at
- Stay In Touch with Kyle Phoenix by receiving updates, newsletters and free gifts by clicking HERE
- Kyle Phoenix Website
- The Kyle Phoenix Blog
- Check out Kyle Phoenix Products on Amazon .com
- Don't forget to watch The Kyle Phoenix Show LIVESTREAM on Channel 56 (Time Warner), 83 (RCN), 34 (Verizon) Thursdays 1130pm
- Email: KylePhoenixShow@Gmail.com
No comments:
Post a Comment